Multi-Channel Fulfillment

  • Home
  • Fulfill Orders Across Marketplaces and Your Online Store

Selling on
multiple channels
at once?

Talk to our fulfillment team

(469) 123-4567

Multi-Channel Fulfillment

Multi-channel fulfillment is a fulfillment model that supports order shipping across multiple sales channels - not only Amazon. It allows sellers to store inventory in one U.S. warehouse and fulfill orders from Amazon FBM, Shopify, eBay, Walmart Marketplace, wholesale customers, and other channels from a single stock pool.

This approach reduces operational complexity and minimizes stock fragmentation. Instead of splitting inventory across multiple fulfillment providers, sellers can centralize receiving, storage, picking, packing, and shipping in one workflow while maintaining channel-specific shipping rules.

How Multi-Channel Fulfillment Works

Inventory is received, counted, and stored under your account. Orders from different channels are routed to the fulfillment workflow, then processed through pick-and-pack. Shipments can follow channel-specific requirements such as pack slips, branded packaging, neutral packaging, or carrier service selection.

  • One inventory pool for multiple marketplaces and online stores
  • Pick, pack, and ship orders to end customers or B2B buyers
  • Channel-specific packaging and packing slip options
  • Flexible carrier selection and shipping speeds
  • Supports replenishment to Amazon FBA alongside direct fulfillment

Why Sellers Use Multi-Channel Fulfillment

Multi-channel fulfillment is useful for brands that sell on Amazon and also run their own website or additional marketplace accounts. It supports diversification: if demand changes on one platform, inventory can be redirected to another without delay.

It also improves inventory efficiency. Centralized storage helps reduce stockouts caused by misallocated inventory and reduces the need to ship inventory between warehouses to rebalance channel demand.

Frequently Asked Questions

  • What sales channels can be supported?
    Multi-channel fulfillment typically supports Amazon FBM, Shopify, eBay, Walmart Marketplace, and direct B2B orders. Specific channels depend on your order routing setup and fulfillment requirements.
  • Do I need separate inventory for each channel?
    No. Multi-channel fulfillment is designed around a shared inventory pool. You can allocate stock based on demand while still fulfilling orders across multiple channels from one warehouse.
  • Can you include packing slips or branded materials?
    Yes. Channel-specific inserts, branded packaging, and packing slips can be included depending on your preferences. Neutral packing can also be used when required by a marketplace.
  • How are tracking numbers handled?
    Tracking numbers are generated after shipment and can be returned to your system or channel workflow, depending on integration method and order format.
  • Can I still replenish Amazon FBA while fulfilling other channels?
    Yes. Many sellers use the same inventory pool for direct fulfillment and for Amazon FBA replenishment. Stock can be released to FBA in batches while orders continue shipping to other channels.